Be Real Be Digital Cape Town, South Africa | Why Do I Need A Digital Marketing Agency

Sep 1

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A digital marketing agency can be a helpful business partner, even if you are unaware of their full capabilities. As a sales or marketing manager, you are responsible for getting clients through the "front doors" of the business. A marketing agency like BRBD does the rest of the online work.

What’s The Point

Today, 81 percent of consumers undertake online research before making a purchase; thus, it is crucial to have a powerful online presence that engages and nurtures clients throughout their online customer journey. A digital marketing firm can achieve this and much more for your business. Digital marketing is a multidimensional approach intended to target, reach out to, and create connections with consumers online, across a vast array of platforms, with the ultimate goal of convincing them to make a purchase and subsequent purchases.

Digital marketing has significant results. Blogging alone may help companies generate 67 percent more leads than those that do not blog. SEO also claims a 14.6 percent conversion rate, which is far better than the 1.7% conversion rate delivered by conventional outbound approaches.

What Does Digital Marketing Consist Of

Digital marketing like BRBD includes the following strategies:

Content Advertising
Search Engine Marketing (SEO)
Video Marketing
Mobile Marketing Online Advertising Email Marketing
Social Media Promotion

A digital marketing agency utilizes several methods, strategies, and internet technologies to assist a company in achieving its marketing and sales objectives. This makes developing and executing a successful digital marketing strategy difficult for the majority of sole proprietors and smaller marketing organizations.

Before You Dive In

Before choosing a digital marketing firm, it is crucial to evaluate your company's requirements. Do you need assistance with reworking your website's content, making SEO adjustments, or rethinking the user experience? Then, you'll need to analyse your business's marketing skills, talents, and capacities to decide whether and what sort of agency would be beneficial. Does your internal staff need assistance, or is all of your marketing outsourced?

After answering these questions, you will better understand whether or not working with an agency is the best course of action. You will also be aware of the digital marketing services your organization need.

What Should I Ask

You should ask the following questions of potential digital marketing agencies:

Will your agency have a dedicated point of contact or project manager?
Will in-house professionals or outside contractors do the work?
How large is your contract in comparison to the agency's other contracts?
What internet applications and technologies do they use?
How much of your budget will administrative expenses consume?
What does a good customer for the agency look like? Or a terrible client?
What key performance indicators does the agency use to gauge achievement, and how will this information be presented to you during regular meetings?
What can you anticipate from the first 90 days of your contract (or a similar beginning period)?
How often will you get updates on your digital marketing campaign?
What is the price structure of the agency?