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Reasons Why Profit First Should Be Your Business Priority

Nov 12

Are you looking to create a sustainable business that helps you achieve success? Profit First is the perfect business strategy to consider. You have probably heard of Profit First in business circles, but what and why should you use this concept for your business? This article will answer all your questions about this widespread financial practice.


Understanding the Profit First concept

Developed by the renowned entrepreneur Mike Michalowicz, Profit First is a financial framework to help businesses better manage their money and prioritize profitability. The idea is to ensure businesses can pay themselves first and not take their profits last. It’s an alternative to traditional accounting systems where business owners wait to take care of all the payments and expenses before taking any profits home.

With Profit First, companies prioritize themselves by dedicating a portion of their sales to profit first. It helps improve the reading of financial statements and encourages business owners to keep track of their progress over time. In a nutshell, Profit First ensures that businesses are making money and not just making ends meet.

Importance of Profitability

Profitability is essential for any business, as it is the key to survival. It helps companies stay afloat and ensures that businesses are booming. Without profit, businesses risk shutting down or going into debt. Profit also enables businesses to reinvest in their growth. This is why it is essential to prioritize profitability when running a business.

Benefits for Business Growth

Prioritizing profit leads to more substantial financial footing and healthier growth opportunities. When companies make profits, they have more cash available to them. This extra money provides a cushion so they can withstand economic downturns. It also allows them to expand and invest in new projects.

Cash Flow Management

One of the significant benefits of Profit First is it helps businesses better manage their cash flow. When businesses prioritize profit, they know exactly how much cash they have left over after expenses. This allows them to decide how much to reinvest back into the business. As a result, businesses don’t just survive - they thrive. They can stay afloat during difficult times and invest in new initiatives to help them grow.

Changing Mindset

One of the biggest challenges with Profit First is changing the mindset of the business leader. Most business owners have been conditioned to think that profits are the last thing on their minds. But with Profit First, it becomes clear that profits are the priority. This shift in mindset can be challenging, but it has the potential to make a significant impact on the business.

Practical Implementation Tips

If you want to implement Profit First in your business, several practical tips can help you get started. The first step is to decide how much money you will set aside for profits. This could be 10%, 20% or whatever makes sense for your business.

Next, you need to identify where that money will be directed. This might include investments, retirement funds, or other areas where you want to build a nest egg. Lastly, you need to automate this process so it happens regularly and you don’t have to move the money around manually.


Profit First is a great way to ensure your business achieves success and longevity. By setting aside a portion of your income for profit, you are taking control of the financial health of your business. You ensure you are prepared for any unexpected costs or downturns in the market. Additionally, the extra cash gives you the freedom to invest back into your business and grow.