Finance

Martech startup "Wondrlab" to assist prospects win within the new advertising and marketing panorama

martech-startup-wondrlab-to-assist-prospects-win-within-the-new-advertising-and-marketing-panorama

The startup has three key areas: content, experience and digital business transformation

Advertising and branded communication names like Saurabh Varma, Vandana Verma and Rakesh Hinduja started Wondrlab. Wondrlab is a platform-first startup with three key industries: content, experience and digital business transformation. The startup aims to help customers win in the new marketing landscape.

The cornerstone of the strategy is to combine marketing transformation and digital transformation, offer holistic solutions, create value and help customers achieve goals. Wondrlab will invest in creating Martech platforms to provide tools that enable previously complex, expensive, bespoke executions at the push of a button. All of Wondrlab's solutions are based on data and automation that lead to efficiency, measurability and ROI through user-friendly platform interfaces, centralized marketing controls, personalized content and scaled automated solutions.

There has never been a better time to disrupt the communications landscape, said Saurabh Varma, founder and CEO of Wondrlab. “At Wondrlab, all of our teams come first. We will work with key platforms to create hybrid teams that will help customers win on these platforms. We will also curate, partner and build martech platforms that can create meaningful experiences and benefit our customers, ”he added.

“We have fully platformed the brand experience at Wondrlab. What brands will see are productive events, shopper marketing, retail and brand activations in tech platforms. Thanks to data and automation, Wondrlab's platforms open up new levels of efficiency to create new sources of growth for brands, ”said Vondana Verma, co-founder and managing partner of Experience Platform, Wondrlab.

According to Rakesh Hinduja, co-founder and managing partner of Content Platform, Wondrlab, brands now have the ability to create a personalized connection with their target audience, which is not possible with a unified approach to platforms. "Wondrlab's main focus is on service and technology-based platforms, combined with creative ideas based on data and human understanding," he explained.

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Steven Gregory