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SEO Expert San Diego

Oct 25

What to look for in SEO myths: Dispelling the most common SEO myths

It can be hard to distinguish between advice that is based on facts, and advice simply recited from Google assertions or misquoted sources. Occasionally, the myths are utterly false. Sometimes they can be hard to recognize.


SEO Myths and Their Consequences


The problem is that we don't understand the way that search engines function. As a result, most of our work as SEOs is trial and error, as well as educated speculation. It might be difficult to put all of the claims made regarding SEO to the test when you're only getting started.


What is an SEO myth?


It is essential to know the origins of a few common SEO myths. SEO myths usually rest on untested wisdom that is passed down from generation after generation.


So, everything which may or may not have any bearing on the quality of organic traffic that is brought to a site is treated as if it is vital.


  • Minor Factors Exaggerated in Size


SEO myths may also refer to the activity that has no influence on rankings for organic search and conversions, yet is very appreciated. This could be something like a "check box" task that is touted as a crucial element to SEO performance or it could be an activity that would just give your website an edge over your competition when everything else is equal.


  • Advice is no longer valid


It's possible to fall into falsehoods because the traditional techniques of ranking websites and converting well are no longer effective. However, it is still highly recommended. You can still use something that has worked flawlessly. Over time algorithms have been improved.


When it comes down to Google-created myths, the fact is generally distorted due to the seo expert san diego industry's interpretation of the claim that it does not resemble helpful data.


Correlation & Causation Being Perplexed


Sometimes SEO myths come about as the result of an incorrect connection between a particular step and the improvement of organic search results. It's only natural that an SEO would be willing to recommend what they've accomplished to others in the event that they've experienced any benefits. It's not always easy to determine the difference between cause and the effect.


It's not enough to state that a new approach resulted in an increase in rank or click-through rate because it happened around the same time.


Getting Rid of SEO Myths


If you are able to recognize SEO mistakes and how to address the errors, you'll save yourself from hassles, loss of income, and a lot of time wasted.


  • Test


SEO falsehoods can be avoided by being capable of evaluating any advice you receive. If you've heard that organising your page titles in a specific way will aid in ranking your pages higher for the keywords they are targeting begin by examining just one or two pages. You could be able test whether making changes across several pages is worth it before committing.


SEO Myths to Avoid


We now know the causes of and reasons behind SEO misconceptions, let's look at some of the most popular ones.


1. The Sandbox at Google


Some SEOs believe new websites will automatically be removed from search results for organic searches. Following that, they will be capable of ranking higher. Many SEO experts will claim that this isn't the scenario.


2. Penalties for Duplicate Content


This is a common myth I've heard. The notion is that if the content on your site is duplicated elsewhere online, Google will punish you. It is crucial to grasp the difference between algorithmic suppression and manual procedure to know what's going on.


An employee from Google will take a manual step that could result in the removal of websites from Google's index.


3. PPC Advertising Aids Rankings


This is a popular myth. It's also easy for you to disprove. The theory is that Google will favor websites that make money from it through advertisements that are paid per click in organic search results. This is not true.


The algorithm used by Google to rank organic results differs from the one used to calculate PPC positions. Although it may be beneficial for your website to conduct a paid-search campaign through Google as you perform SEO, it won't directly impact your ranking.


4. The age of a Domain Is a Ranking Factor


This claim falls squarely within the category of "confusing connection with cause." If a website has a good ranking and has been in operation for a period of time, it is necessary to consider age as an important factor in ranking. This myth has been disproved numerous times by Google.

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