Why nobody wants to hire you and what you can do about it

In the current economic climate, hiring a professional is not as easy as it once was. In fact, many people are trying to start their own businesses in order to have more control over where they work and for who they work.  

However, if your business opens its doors with no clients, then it will also close them very quickly because without clients there really is no point in keeping them open. While starting your new company may seem like an attractive option at the moment, there are a whole heap of issues to consider. From tax implications to supply chain issues and the instability of income. 

So, before making the jump into entrepreneurship you should realize that there are some distinct advantages of being an employee of someone else's business instead of running your own. These advantages are not only limited to stability, but they can also include benefits such as health insurance and even retirement plans.  

Even if the idea of working for someone else's company is not an attractive one, you should know that sometimes it is actually nearly impossible to find work. If this sounds like your current situation then do not fret because there are some very easy ways to help your search along.

Some common problems for people looking to hire someone are the lack of enough work history, no references available, and not finding good reasons why they should be hired. I'll offer you a few suggestions in this post to help you be seen by your clients.

Create a professional, eye-catching logo for your company

It is important to realize that first impressions are everything. If you do not have a professional-looking logo, website, and business cards then your potential clients will likely lose interest and move on to someone else who can offer them what they need or want. If your field is in say antique fireplaces, that's going to need a different look to an ultra modern IT company. 

Make sure you have an easy to find and access website

Once potential clients lose interest in your company because of the way it looks, you can be sure that it will be nearly impossible for them to find you again unless they remember your name. Having a website with lots of information available about your services makes finding you much easier for anyone who may be interested at some point in the future. Do ensure that you meet all requirements relating to data protection and IoT security.

Create a blog and post regularly to show that you're an expert in the field

When people are looking for someone to hire, they tend to look into the person's history and what they have done in the past. If clients cannot find any information about you online then they are likely to think that you are not very good at your job or that you do not know enough about it.

Make sure that all of your past jobs, even if they were part of an internship or you volunteered somewhere, are listed on your website so anyone who wants to take a look will have the chance. Even if some of your previous work involves volunteer organizations, these can still be counted as references because many people prefer hiring someone active in their community. If you've been in a legal field such as  employment law then provide some case studies

Include testimonials from past clients on your site or in your office

The best way to get future clients interested in hiring you is by offering them the chance to see what someone else has said about your work. This can be done with testimonials or reviews that are placed on your website, business cards, and distributed at networking events.

Offer free consultations with potential new clients

If you have a section on your website where people can go for information regarding their own specific needs, then anyone who may be interested in hiring you will feel more comfortable reaching out because they know that they are dealing with an expert in their field of work. By giving potential clients lots of easy ways to contact you, they are more likely to do so when they have questions.  Don't forget that first impressions are important. If you're meeting someone for the first time, make sure that they don't only remember your overpowering perfume or aftershave!

Join social media sites related to your business and share posts often

There are many sites on the Internet that can help you get your name out to an even bigger audience. Joining some of these communities and sharing posts from your business' blog will help potential clients see what you offer and why in an easier fashion than simply scrolling through a large website and trying to find it.

Find out what events are happening in the area that may be relevant to your business, and plan on attending them

Sharing information about yourself is not all that you can do when it comes to social media; there are lots of different advertising opportunities as well. For example, if there is a group or event taking place near where you live that has anything to do with your line of work then make sure that everyone you know knows about it.

When you plan on attending an event, make sure that your company is represented in some way; this could be through a booth or table set up where people can speak to someone if they want more information. Even if the purpose of the event does not require you to offer anything at all, many people may check out your company simply because they saw one of your posts online and think that you are doing something interesting.

Offer discounts or gifts when someone refers a friend to you

Most businesses do their best to save money wherever possible so making an actual discount available for referrals seems like you are wasting resources even though it is quite helpful. Consider offering anyone who suggests your services to someone else $5 off their own services or a free item.

This incentive is especially helpful because it makes people feel like their own work in bringing your company two new clients is worth something and they will be more likely to recommend you. If someone knows that they can help give their friends a discount on your products or at least one free service each time they refer them, then they are going to have an easier time getting the word out about what you have to offer.

Write some FAQs about your services.

An FAQ section of your website is a great way to get people the answers they need without having to email you or call you up all of the time. This area should include some questions that are commonly asked about what you do, but it should also leave room for any other possible questions that may come up in the future.

Making it easy for people to find answers before they even contact you means that there are fewer concerns about you not knowing enough information when someone tries to get in touch with you later on.

FAQs are meant to be brief and straightforward so make sure that anyone who wants more details will have somewhere else to go. If they can't find what they need easily, then they might become frustrated and take their business elsewhere.

There are many sites on the Internet that can help you get your name out to an even bigger audience. Joining some of these communities and sharing posts from your business' blog will help potential clients see what you offer and why more easily than simply scrolling through a large website and trying to find it.

Summary

In order to get your name out there and have more people potentially hiring you, it is important that you find ways to attract new clients. Social media allows a business owner to reach a wide audience without spending too much time or money on advertising.

Don't forget face-to-face networking opportunities. While you're doing your workout at home you might miss the chance to hear about the perfect opportunity had you been in the gym!

You can easily share posts about your business and post information about upcoming events related to the area. Joining social media groups also lets people know who you are and what you do so they can refer friends for discounts or referrals if they want as well as creating a FAQ page for those questions that come up frequently.